The site is now showing some of our users an anti-ad blocking wall, forcing them to disable Adblock Plus in order to view any content. It seems YouTube is experimenting with its ad blocking policy. We’ve successfully been blocking YouTube ads for years. Even more distracting is when they play right in the middle of what you’re watching! That’s why so many internet users have turned to Adblock Plus for an ad-free YouTube experience. These ads distract from the content you actually want to watch as they play before your chosen video starts. If you use YouTube, then you know it’s chock full of ads. We wouldn’t be where we are today without all of you! Your support and understanding as we navigate (and continue to navigate) an ever-evolving web means so much to us. Most of all, we wanted to say thank you to our users. And we hope with open conversation, we’ll be able to pave the way for users to enjoy a web without intrusive advertising. Now more than ever it’s important to work for a fair, user-centric internet. We have always believed in a fair internet for all - one that balances the needs of users, publishers and advertisers. And that means we are looking for a long term solution that keeps users in control over their internet experience. Our focus is to continue to invest in new, technical ways to block the same ads we always have. Update: We wanted to take a moment to update our users about ad blocking on YouTube. If you have any help questions about this topic, please reach out to our Support team at We’re here to help! We’re truly grateful for our community of users. We would like to say thank you for all of the ideas and positive feedback in our comments section. Adblock Plus and (a little) more What’s Happening with YouTube Ads?
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